The illegal wildlife trade has reached unprecedented levels in the last decade and now ranks among the 5 most lucrative illicit markets globally. Southeast Asia is a global hotspot for wildlife crime, where wildlife and their parts are often traded openly in markets, restaurants, and for tourist experiences. ZAA will further develop the Wildlife Witness app, which allows tourists and locals the ability to safely notify suspicious animal activities to TRAFFIC, the global wildlife trade monitoring network, who work with law enforcement officials. In three years, Wildlife Witness will educate, empower and equip two million travellers, locals, and law enforcement officers to become the eyes and ears in the fight against the illegal wildlife trade.