Harmful drinking costs Australian society more than $15.3 billion each year, causes the deaths of 5,550 people and leads to the hospitalisation of 155,000 more. Of the 400,000 Australians who seek treatment for alcohol problems, 70% won't get help because existing treatment services are unscalable and expensive. Through the Daybreak App, Hello Sunday Morning will provide individualised treatment tailored to a person's needs and goals, reaching hundreds of thousands of people who might otherwise be unable to access help.