Rural youth unemployment is often caused by poor infrastructure, limited access to markets and few job opportunities. Yet, in many regions of rural Africa, there is internet access and a vast amount of human talent - all it needs for digital careers. This is where Startup Lions kicks in: they train talented young adults, of which most have never touched a computer before, in high-value skills like web development, graphic design and animation. Through our dedicated Fair-Trade sales unit, we then link our graduates to international clients. By enabling them to sell digital services right from our campus in their home region, Startup Lions facilitates their ‘leapfrogging’ straight into the global digital economy.